Twitter Social Networking: Does It Really Work?
June 13, 2009 by Rebekah King · Leave a Comment
Being a social media consultant I get asked just about every question you can imagine (and many I never would have imagined) by people I meet at events and speaking gigs. One of the top questions is “does twitter social networking actually work?” which is often followed by a version of “how?”. Of course I have my success stories – how I typically get approached by one new client a week from my facebook/twitter/linkedIn marketing programs, how I now oversee two of the largest organizations for their respective industries in southern california – via LinkedIn… things like this – but what often seals the deal for people is learning what other companies both big and small are doing that works. As you read this, hopefully you can start to see what you might be doing that would work for you and your business…
What Dell’s doing on Twitter is one of my favorite stories, and is explained best by a Stefanie N, a dell employee herself: Read more
Training Courses
June 8, 2009 by Rebekah King · Leave a Comment
Social Media for Business Development: Using LinkedIN
5:30-7:00pm
This course reviews not only the nuts & bolts of how LinkedIN works, but also how you can effectively work LinkedIN to build your business. In this course you will learn:
* who should be, who is already is, and who shouldn’t be using LinkedIN
* why you should be “linked” & how to build your network
* how to contact potential clients without getting kicked out
* tips and tricks from successful users
The course is an hour and a half long, so please arrive promptly. No need to bring your laptop (we don’t have wireless access for you in the room) but it is suggested you have a LinkedIN profile before you arrive.
$40 at the door
35 attendees maximum
Hosted at the Sandler Sales offices
17701 Cowan #120
Irvine, CA 92614
Register Online for this Event April 1
Register Online for this Event June 3
Register Online for this Event August 5
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Social Media for Marketing: Using Facebook and Twitter
5:30-7:00pm
Twitter and Facebook have become much more well-known over the last few months as a tool for building business. In this course we’ll cover the following:
-What the heck is it anyway?
-How 140 characters could make an impact for your business
-Standing out from a crowd of 200 million plus
-Creating messaging people will respond to and share with friends
-Prioritizing your time and resources so still have time to run your business
-Who leads in these fields and how you can be like them (or not)
-Etiquette
-Who to turn to if things go awry.
No need to bring a laptop, handouts will be provided.
$40 at the door or via online RSVP
30 attendees maximum
Hosted at the Sandler Sales offices
17701 Cowan #120
Irvine, CA 92614
Register Online for this Event June 17
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Using Facebook for Business
5:30-7:00pm
This course reviews the following within Facebook:
- how it works
- who uses it
- the structures of profiles, pages, and groups
- promoting your events
- creating buzz about products
- showcasing services to your network
- dovetailing your facebook efforts w/ your offline marketing
The course is an hour and a half long, so please arrive promptly. No need to bring your laptop (we don’t have wireless access for you in the room) but it is suggested you have a Facebook profile before you arrive.
$40 at the door or via online RSVP
30 attendees maximum
Hosted at the Sandler Sales offices
17701 Cowan #120
Irvine, CA 92614
Register Online for this Event May 6
Register Online for this Event July 1
Tracking Twitter: Big Brands Using Social Media
March 29, 2009 by Rebekah King · 1 Comment
I just found a great new tool for keeping tabs on the brands using social media, it’s called Tracking Twitter and you can check it out at http://trackingtwitter.com/brands. Why would you want to though?
1. Look for your contemporaries
I get asked nearly every day “why would I want to use twitter?” which is kind of silly, because no one person can tell someone they’ve just met what social media tool will appropriately connect them to their consumer. I don’t know you – I don’t know what you sell and I don’t know how you sell it. I don’t know the things that will kill you online: like being lazy, or having terrible customer service (when your csr hangs up on them you can bet they’ll twitter you about it), or having a terrible product. These are all things my clients and I talk about, and find the best course of action. Of course you probably want to see what your competition, kindred companies, and clients are doing – so a tool like Tracking Twitter makes that very doable. I am sure I’ll be using it to watch brands grow in their strategy, and see what their results are once these profiles have been active long enough to gain measureable results.
2. Learn what works Read more
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