Using New Technologies for Effective Marketing
June 8, 2009 by Rebekah King · 1 Comment
Marketing is a long-held and much-needed practice for business growth and development. Not to be confused with Sales (though always used together with sales) an effective marketing program draws in new customers, engages current customers, and builds a product or service’s reputation throughout the marketplace.
Technology is always advancing, and as it does can either improve the value of marketing, or make it even more difficult to get an effective marketing program across to the target audience.
Are you sending SPAM emailing or a valuable newsletter?
Does anyone read your emails? Read more
Ping.fm: Twitter-ish tool of wonders
June 1, 2008 by Rebekah King · Leave a Comment
I succumbed to the twitter peer pressure about 3 months ago, not quite knowing why. After a couple of weeks of getting notifications of twits from my twit-witted friends while i was trying to sleep (like a normal person), I was about ready to give up on the whole thing.
So like a good nerd, I started researching other ways to use this new technology. I tried twitterific and twhirl and twillions of other twools that just made me feel lispy.
Meanwhile, I notice that all my other “social networking” tools are trying to get in on the action, with a series of “what are you doing” post options. These just added to the twitteration and twistication of my poor head. Being visible and “plugged in” is one thing…. but all of this stuff is just NOT WORK.
And then I found PING.fm
and my life was forever changed. Read more
Coupon Use: Survey Released in April
April 4, 2008 by Rebekah King · Leave a Comment
I stumbled upon this article today that said the following:
An economic downturn and technology advancements will lead to increased coupon usage among U.S. shoppers, according to survey results released today by Toronto-based ICOM Information Communications (ICOM).
Of the 1,529 U.S. consumers who responded to a recent ICOM survey conducted in mid-February, 67 percent said they are much more likely, or somewhat more likely, to use coupons during a recession. The breakdown was 45 percent much more likely and 22 percent somewhat more likely.
Which really seams like common sense. Interesting though was the breakdown included by age and by region, and this little tidbit: Read more
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