ReBiz Works » Training

Training Courses

Rebekah King — Mon, 08 Jun 2009 17:26:39 +0000

Social Media for Business Development: Using LinkedIN
5:30-7:00pm

This course reviews not only the nuts & bolts of how LinkedIN works, but also how you can effectively work LinkedIN to build your business. In this course you will learn:

* who should be, who is already is, and who shouldn’t be using LinkedIN
* why you should be “linked” & how to build your network
* how to contact potential clients without getting kicked out
* tips and tricks from successful users

The course is an hour and a half long, so please arrive promptly. No need to bring your laptop (we don’t have wireless access for you in the room) but it is suggested you have a LinkedIN profile before you arrive.

$40 at the door
35 attendees maximum

Hosted at the Sandler Sales offices
17701 Cowan #120
Irvine, CA 92614

Register Online for this Event April 1

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Social Media for Marketing: Using Facebook and Twitter
5:30-7:00pm

Twitter and Facebook have become much more well-known over the last few months as a tool for building business. In this course we’ll cover the following:

-What the heck is it anyway?

-How 140 characters could make an impact for your business

-Standing out from a crowd of 200 million plus

-Creating messaging people will respond to and share with friends

-Prioritizing your time and resources so still have time to run your business

-Who leads in these fields and how you can be like them (or not)

-Etiquette

-Who to turn to if things go awry.

No need to bring a laptop, handouts will be provided.
$40 at the door or via online RSVP
30 attendees maximum

Hosted at the Sandler Sales offices
17701 Cowan #120
Irvine, CA 92614

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Using Facebook for Business
5:30-7:00pm

This course reviews the following within Facebook:

how it works
who uses it
the structures of profiles, pages, and groups
promoting your events
creating buzz about products
showcasing services to your network
dovetailing your facebook efforts w/ your offline marketing

The course is an hour and a half long, so please arrive promptly. No need to bring your laptop (we don’t have wireless access for you in the room) but it is suggested you have a Facebook profile before you arrive.

$40 at the door or via online RSVP
30 attendees maximum

Hosted at the Sandler Sales offices
17701 Cowan #120
Irvine, CA 92614

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LinkedIn Spammer? Use LinkedIn without being a jerk

Rebekah King — Sat, 23 May 2009 16:33:39 +0000

People ask me quite often what the etiquette is of using LinkedIn, from connecting to old co-workers, to reaching out to new job openings, or connecting with potential buyers. I have to preface this all by saying that I am a big believer in relationship building vs. connection building. I think a connection means about as much as a name in the phone book, but a relationship is knowing someone on a personal level and having the opportunity to enrich each others lives/businesses. Having 3k plus connections is fine and all, but what good does this do you when you don’t know the people you’re connected to? For many it’s adding names to their database. While there are no hard and fast rules, there are some guidelines I can give you from what I see people doing that you may or may not want to emulate yourself.

1. YOU MIGHT BE A SPAMMER IF: you compulsively send strangers connection requests and not jut the people you met once, but the folks you’ve never ever met…

Yes, LinkedIn is a place to connect with colleagues, references, past co-workers, and prospective clients – but stalking people has never been a pleasant experience for the stalk-ee. If you are reaching out to someone you don’t know for a good reason, then tell it to them. I’ve reached out to many people I didn’t know, for work purposes or client projects, but in the subject line will say “you don’t know me, found you on LinkedIn” and start off the message by saying why I’m emailing. The result? About 4 times more responses.

2. YOU MIGHT BE A SPAMMER IF: you join lots of groups and post your sales pitch in them over and over and over and over and over..

LinkedIn Groups is your destination to find and join communities of professionals based on common interest, experience, affiliation, and goals. Stay in touch with organizations, schools, and companies that you are and were a part of, network with professionals with similar interests and goals, and collaborate in a professional community online.

Groups are typically organized around a company (IBM or Apple), a trade organization (AIGA or APA), or a special interest group (Mac Users, Blackberry Users). You apply for membership and the group owner can either accept or decline your request for membership. Once accepted, you have access to discussion boards, job boards, news feeds, and the ability to submit news articles to the group. Being involved in the community (posting answers to questions, sharing news articles relevant to the community) is a way to increase your visibility, credibility, and esteem within the community. Trouble seems to be – this takes time. Rather than spend this time, many seem to post their sales pitches as discussions over and over again…. my guess they think this visibility makes people think of them – and it’s true… but thinking of you as an intelligent authority or just the pain-in-the-keester newbie?

It’s totally appropriate to get out there and try new things – try the groups, try posting comments, try inviting connections – but if no one posts comments, and your invitations aren’t accepted take the hint that you may be coming on too pitchy and not enough of a human being. People like people, much more than salespeople….

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Social Media Training

Rebekah King — Mon, 04 May 2009 18:30:20 +0000

Many of our clients want more than just a how-to, so we teach workshops on:

Using Facebook for Business
Using LinkedIN for Business
What is Social Media
Setting up Your Profiles: LinkedIN, Facebook, Twitter
Selecting the Social Media Tool that is Right for Your Business
Custom Training Programs for Offices and Teams

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