How could YOU be using Social Media?
October 6, 2009 by Rebekah King · Leave a Comment
Here at ReBiz Works we’re all aflutter at today’s article in the LA Times (read it here) on small business use of social media. If you are wondering how your biz could be using social media, take a look:
They are not the only small business to miss the potential that social media has to build sales, says Rebekah King, principal of ReBiz Works in Irvine, a one-person shop that specializes in social media marketing and training.
Social media sites, such as Facebook and LinkedIn, and online communication tools, such as Twitter and the content-update utility Ping.fm, could raise TNT’s profile, introduce it to new customers and provide an easy way to keep in front of its growing community. Also, content on social media sites is counted in search-engine results and can move a business higher in result rankings.
To be effective, a business needs a plan.
“Any social-media program has to have a focus, a purpose,” says King, who works with small businesses and advertising agencies. “They want to book more business. Social media can show people who they are and help drive potential customers to their website.”
Check out the article on latimes.com for the full step-by-step program we outlined for TNT Dunk Squad
Twitter Social Networking: Does It Really Work?
June 13, 2009 by Rebekah King · Leave a Comment
Being a social media consultant I get asked just about every question you can imagine (and many I never would have imagined) by people I meet at events and speaking gigs. One of the top questions is “does twitter social networking actually work?” which is often followed by a version of “how?”. Of course I have my success stories – how I typically get approached by one new client a week from my facebook/twitter/linkedIn marketing programs, how I now oversee two of the largest organizations for their respective industries in southern california – via LinkedIn… things like this – but what often seals the deal for people is learning what other companies both big and small are doing that works. As you read this, hopefully you can start to see what you might be doing that would work for you and your business…
What Dell’s doing on Twitter is one of my favorite stories, and is explained best by a Stefanie N, a dell employee herself: Read more
Marketing ‘Speak’ De-Mystified
May 26, 2009 by Rebekah King · 1 Comment
Some friends and I have a running joke that marketers just make up words & phrases to confuse customers into hiring them. It’s time for some definitions …and before you get upset with the simplicity of the definitions – I’m not trying to be Websters here, just a light FAQ… and hopefully a little dose of reality in this crowded and cloudy marketing verbiage:
Social Media = any kind of media that creates a social or community experience for the audience. Facebook lets people do this by sharing photos and videos and news with their friends.
Social Media Market Research
May 4, 2009 by Rebekah King · Leave a Comment
Not every kind of marketing works for every type of business, so often before beginning a marketing program, our clients will want to conduct market research inside of the social media marketplace.
Our tools allow us to eavesdrop on public conversations inside of twitter, myspace, facebook, and linkedIN, bringing back information like:
- Who are your ideal clients?
- What are your ideal clients talking about?
- Where do they go to have these questions answered?
- How do they want to learn about your product?
And with this information we can then develop a marketing program tailored for your business, to provide the greatest return in the most effective way we can. Often this process will not only provide research, but also sales leads from within the social media environment.
Read a Case Study of Sales Results from Social Media via Twitter
Social Media: The End of All Privacy?
August 24, 2008 by Rebekah King · Leave a Comment
At an event last week I was caught in a conversation with someone who felt the need to share (vehemently) his theory on the scam of social media.
This gentleman (lets call him Ed) is of the opinion that LinkedIN was created to gather people’s information under the guise of social networking… until the owners sell it – making boatloads of money and taking all your private information.
For me, as an educated (I try to be anyway) user who has sat on the sidelines watching the tool develop before jumping on the proverbial bandwagon, Ed sounds like Mel Gibson from Conspiracy Theory.
It’s important to note that Ed’s fears are not entirely unfounded. In late 2007 a social networking site known as Quechup received alot of bad press for allegedly sending spam emails to the entire contact list of each user (without the user’s knowledge). While Quechup denies these issues in a statement September 17th, 2007.
This is exactly why I encourage people to not be “early adopters” of technology in which you put your personal contact information. Wait a while, until you see a couple of buyouts or until people smarter than you are using and recommending the software (not to imply anything about your IQ – having friends smarter than you are is an integral part to staying safe in the technology age). Read more
New Technology: The Advantage of being a Slow Adopter
June 3, 2008 by Rebekah King · Leave a Comment
It’s been a longstanding fact that I self-label myself a geek when it comes to social networking. I’m a big believer in the power of the internet and in the transparency of the individual: meaning that I believe the more the internet allows private lives to become public, the less one can hide the reality of who they are.
If you’re a jerk, now the whole world knows it.
If you’re a nice person with jerk tendencies, now the whole world knows it.
Ping.fm: Twitter-ish tool of wonders
June 1, 2008 by Rebekah King · Leave a Comment
I succumbed to the twitter peer pressure about 3 months ago, not quite knowing why. After a couple of weeks of getting notifications of twits from my twit-witted friends while i was trying to sleep (like a normal person), I was about ready to give up on the whole thing.
So like a good nerd, I started researching other ways to use this new technology. I tried twitterific and twhirl and twillions of other twools that just made me feel lispy.
Meanwhile, I notice that all my other “social networking” tools are trying to get in on the action, with a series of “what are you doing” post options. These just added to the twitteration and twistication of my poor head. Being visible and “plugged in” is one thing…. but all of this stuff is just NOT WORK.
And then I found PING.fm
and my life was forever changed. Read more
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