Targeted Marketing: Email or SMS messaging?
January 7, 2009 by Rebekah King · Leave a Comment
I read an interesting article this morning from eMarketer Daily about marketing to High School and College students.
More than six out of 10 US high school and college students surveyed “never” or “hardly ever” read marketing e-mails, according to an October 2008 survey by eROI. The majority of respondents said companies were not effectively speaking to them personally through e-mail.
And look at this little graph – text messaging is often the preferred communication method!
I’ve done quite a bit of marketing to High School & College students for my clients via Facebook and MySpace and have fantastic successes by keeping our messaging in the tone and manner that the students use. Read more
Measuring Social Media: Making Impressions into Money
October 21, 2008 by Rebekah King · Leave a Comment
While doing my morning reading I stumbled upon a great question:
Are clicks and impressions still the standard for online advertising success?
As a publisher, are clicks and impressions still the standard for online advertising success? If not, what are you attaching every dollar to? Social media platforms like Myspace, Facebook, and Twitter allow you to spread a message quickly to a captive audience, but what good are 20,000 friends and one million video views if there is no direct dollar amount associated to it? An impression and a click are tied to a dollar, but if you’re not using these as the benchmark then what good is your inventory?
So are clicks and impressions still the standard, or can you convince your CFO that having friends is more profitable?
I’m finding more often that this is a common question, as the traditional marketing methods give way to the more interactive and social mediums. It can all be very confusing (I know, I’ve inspired many MANY headaches), but there are some simple things to know which may clear this confusion up. Read more
Social Media: What it is and Why you should care | episode 1
October 19, 2008 by Rebekah King · Leave a Comment
Social Media is media that utilizes a social platform – its meant to interact with a person in a manner similar to person-person interaction. This means video, photo-sharing, blogging, profiles, tagging, commenting on eachother’s items, friend circles, groups, and on and on and on.
What makes social media so special is it’s two main applications: social media optimization and social media marketing. Social media optimization is the trick/expertise/pure luck of creating social media in a way that will encourage it’s spread (aka. viral) across the web. This is where rules like no videos over 2 minutes come in to play – 2 min is a very viral-able time block. Social media marketing is focused more on the pr, content, and collaborative aspects of social media – this isn’t too far off from traditional marketing and pr… just add tech and a strong narrowing of topics/audience (there’s blogs for people who love radishes for goodness sakes!)
Great info, but why should you care?
Social Media Use #303: Finding a Babysitter
October 17, 2008 by Rebekah King · Leave a Comment
Reading today on mashable I came across this awesome example of social media in use for the everyday needs, and just had to share it with you guys.
Parents love their kids, but everyone deserves a break once in awhile. If you don’t have family or friends nearby who would be willing to watch your children while you and your partner grab some together time, or even if you’re a single parent who just needs a break, having access to a trustworthy babysitter is a sanity saver.
It can be tough to find the right person to care for your kids if you’re new to your neighborhood or if you’re a new parent. If you’re in need of a caregiver-for-hire for a few hours, then here are some ideas on how to use the Web to find someone near you.
One thing worth noting is that there are a number of websites out there that can help you find a sitter for the kids. You can divide them up into two groups: sites that you can use for free; and sites that charge some kind of fee (normally a subscription fee) to give you access to their database of child care providers.
You can read the rest here: http://mashable.com/2008/10/17/how-to-find-a-babysitter-online/
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