Tracking Twitter: Big Brands Using Social Media

March 29, 2009 by Rebekah King · 1 Comment 

I just found a great new tool for keeping tabs on the brands using social media, it’s called Tracking Twitter and you can check it out at http://trackingtwitter.com/brands. Why would you want to though?

1. Look for your contemporaries

I get asked nearly every day “why would I want to use twitter?” which is kind of silly, because no one person can tell someone they’ve just met what social media tool will appropriately connect them to their consumer. I don’t know you – I don’t know what you sell and I don’t know how you sell it. I don’t know the things that will kill you online: like being lazy, or having terrible customer service (when your csr hangs up on them you can bet they’ll twitter you about it), or having a terrible product. These are all things my clients and I talk about, and find the best course of action. Of course you probably want to see what your competition, kindred companies, and clients are doing – so a tool like Tracking Twitter makes that very doable. I am sure I’ll be using it to watch brands grow in their strategy, and see what their results are once these profiles have been active long enough to gain measureable results.

2. Learn what works Read more

Social Media Use #303: Finding a Babysitter

October 17, 2008 by Rebekah King · Leave a Comment 

Reading today on mashable I came across this awesome example of social media in use for the everyday needs, and just had to share it with you guys.

Parents love their kids, but everyone deserves a break once in awhile. If you don’t have family or friends nearby who would be willing to watch your children while you and your partner grab some together time, or even if you’re a single parent who just needs a break, having access to a trustworthy babysitter is a sanity saver.

It can be tough to find the right person to care for your kids if you’re new to your neighborhood or if you’re a new parent. If you’re in need of a caregiver-for-hire for a few hours, then here are some ideas on how to use the Web to find someone near you.

One thing worth noting is that there are a number of websites out there that can help you find a sitter for the kids. You can divide them up into two groups: sites that you can use for free; and sites that charge some kind of fee (normally a subscription fee) to give you access to their database of child care providers.

You can read the rest here: http://mashable.com/2008/10/17/how-to-find-a-babysitter-online/