Social Media Market Research
May 4, 2009 by Rebekah King · Leave a Comment
Not every kind of marketing works for every type of business, so often before beginning a marketing program, our clients will want to conduct market research inside of the social media marketplace.
Our tools allow us to eavesdrop on public conversations inside of twitter, myspace, facebook, and linkedIN, bringing back information like:
- Who are your ideal clients?
- What are your ideal clients talking about?
- Where do they go to have these questions answered?
- How do they want to learn about your product?
And with this information we can then develop a marketing program tailored for your business, to provide the greatest return in the most effective way we can. Often this process will not only provide research, but also sales leads from within the social media environment.
Read a Case Study of Sales Results from Social Media via Twitter
Social Networking: All Screwed Up
April 24, 2009 by Rebekah King · Leave a Comment
I don’t know about you, but I’m not on my social networking sites 24/7. it’s more like 2/7, because really – I’ve got a business to run! Some people may find this a little contradictory, as I run a social media marketing company, yet we’re always telling people to find balance between the two. If you aren’t working to keep your business growing and gaining clients, then all the social media marketing in the world won’t do you any good.
But, I digress. My tangent is distracting us all for the point of today’s rant.
Pointless, cheezy, salesy, uninvited emails via facebook.
I recently received this from someone in one of my groups:
When Britains Got Talent start Susan Boyle took the stage in front of the three judges, it was all the audience could do to stop themselves from laughing. In front of them stood a 47 year old woman with an unpolished appearance who was certain to humiliate herself in front of millions. Then she did something extraordinary. She sang “I Dreamed a Dream” from the West End musical Les Misérables so beautifully that she received a standing ovation and is the talk of the UK. Her audition which has since been put on Youtube has received tens of millions of views. Read more
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