Marketing ‘Speak’ De-Mystified

Rebekah King — Tue, 26 May 2009 16:10:22 +0000

Some friends and I have a running joke that marketers just make up words & phrases to confuse customers into hiring them. It’s time for some definitions …and before you get upset with the simplicity of the definitions – I’m not trying to be Websters here, just a light FAQ… and hopefully a little dose of reality in this crowded and cloudy marketing verbiage:

Social Media = any kind of media that creates a social or community experience for the audience. Facebook lets people do this by sharing photos and videos and news with their friends.

Social Networking= using media that creates a social or community experience for the audience to network, typically for business use.

Online Community = a site online that allows users to create a personal profile and interact with other users online. The interaction is often meant to simulate real-life interactions – originally for people in different locations to stay in touch. Examples are Myspace, Facebook, LinkedIn.

New Media or Emerging Media = The exciting (and confusing) part of technology advancement is we don’t always know what to call it. That’s this stuff. Currently this includes social media, online communities, mobile marketing, and a bunch of new tools and platforms we’re learning how to use.

Twitter = (online community) a tool for posting 140 character conversational tidbits to your community… what’s the point? Twitter users count on each other to provide news and relevant information, blog posts, and other minutiae. It’s more often referred to as the new news feed.

SEO (Search Engine Optimization) = a method by which to customize your website’s function and setup to be “optimally” reviewed by search engines. This can be as simple as putting relevant keywords in the ‘background’ of your website’s programming, or as complicated (and expensive) as trying to outsmart the search engines.

PPC (Pay Per Click) or PPM/PPI (Pay Per Impression) = Advertising on search engines, websites, and even social media which you pay for either by the number of people who click on the ad, or the number of people who see your ad. Which one is better? Depends on what you are trying to accomplish and how much you want to spend.

More definitions coming soon

Have your own definition? post it in the comments!

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Ping.fm: Twitter-ish tool of wonders

Rebekah King — Sun, 01 Jun 2008 20:05:24 +0000

I succumbed to the twitter peer pressure about 3 months ago, not quite knowing why. After a couple of weeks of getting notifications of twits from my twit-witted friends while i was trying to sleep (like a normal person), I was about ready to give up on the whole thing.

So like a good nerd, I started researching other ways to use this new technology. I tried twitterific and twhirl and twillions of other twools that just made me feel lispy.

Meanwhile, I notice that all my other “social networking” tools are trying to get in on the action, with a series of “what are you doing” post options. These just added to the twitteration and twistication of my poor head. Being visible and “plugged in” is one thing…. but all of this stuff is just NOT WORK.

And then I found PING.fm
and my life was forever changed.

Ping let’s me post to all my blogs, all my micro-blogs, and even all the stupid little “status” messages across my metaverse. While it’s not perfect (thus is the world of beta) it is by far the easiest way for me to trick all the non-techies into thinking I’m a social networking queen.
(come on – you know you were thinking it)

Checkout Ping.fm on me – enter the invite code “pingfood” for access.

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ReBiz Works » SEO

Marketing ‘Speak’ De-Mystified

Ping.fm: Twitter-ish tool of wonders