Marketing ‘Speak’ De-Mystified

May 26, 2009 by Rebekah King · 1 Comment 

Some friends and I have a running joke that marketers just make up words & phrases to confuse customers into hiring them. It’s time for some definitions …and before you get upset with the simplicity of the definitions – I’m not trying to be Websters here, just a light FAQ… and hopefully a little dose of reality in this crowded and cloudy marketing verbiage:

Social Media = any kind of media that creates a social or community experience for the audience. Facebook lets people do this by sharing photos and videos and news with their friends.

Social Networking= using media that creates a social or community experience for the audience to network, typically for business use.
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Ping.fm: Twitter-ish tool of wonders

June 1, 2008 by Rebekah King · Leave a Comment 

I succumbed to the twitter peer pressure about 3 months ago, not quite knowing why. After a couple of weeks of getting notifications of twits from my twit-witted friends while i was trying to sleep (like a normal person), I was about ready to give up on the whole thing.

So like a good nerd, I started researching other ways to use this new technology. I tried twitterific and twhirl and twillions of other twools that just made me feel lispy.

Meanwhile, I notice that all my other “social networking” tools are trying to get in on the action, with a series of “what are you doing” post options. These just added to the twitteration and twistication of my poor head. Being visible and “plugged in” is one thing…. but all of this stuff is just NOT WORK.

And then I found PING.fm
and my life was forever changed. Read more