Trade Shows: Working It On & Off the Show Floor
January 18, 2009 by Rebekah King · Leave a Comment
Having attended an average of 5 shows a year for the last 4 years I have seen a variety of businesses do a variety of behaviors on the show floor. I’m sure you know what I mean: there’s the bashful betty that sits in a back corner of the booth waiting for you to come talk to her, the pals that are too busy talking to eachother to talk to you, and (everyone’s favorite) the hawker – standing in the aisle waiting to jump on anyone with a pulse that walks by their booth. As much as I hate to say it the hawker is actually working the show more than anyone else… but they’re still missing so many more opportunities.
Walking the Show Floor
In addition to checking out the competition, walking the floor is a great practice for a multitude of reasons. Booth Setup. No matter how many years or how much money you spent in developing the perfect booth, times change. Cruising the aisles is a great way to stay current. What booths are the busiest? How does the layout encourage people to hang out in the booth? What colors and styles are showing up more and more? Many people forget to also look for what doesn’t work. Read more
Pics: First Sari (thanks ziba beauty!)
September 12, 2008 by Rebekah King · Leave a Comment
Yesterday I had the distinct pleasure of being outfitted by Ziba Beauty for the Starry Starry Night event hosted at Steve Anderson Photography
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Here’s some pics of us getting ready, I’ll include more from the evening as they become available!!
Women I Admire: Kathleen Matthews
August 10, 2008 by Rebekah King · Leave a Comment
I’ve got to share this story with you on Kathleen Matthews I just came across this week. Here’s some of the story and a link so you can read the whole article yourself.
Matthews, a former award-winning news anchor in the Washington, D.C., market and wife of “Hardball” host Chris Matthews, is settling comfortably into a life of making news, as opposed to reporting it, for the somewhat staid Marriott brand.
Her charge as executive vice president, global communications & public affairs, is multifold, which is what appealed to her when offered the job 18 months ago. In addition to handling public relations, her role was expanded to encompass politics; social responsibility, such as Marriott’s green initiatives; and new media. New media, by the way, is using nontraditional channels to get a company’s story out, such as the social networking site, Facebook, plus blogs and online videos viewed on sites such as You Tube. Read more
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