Marketing Gone Wrong: Anybody & Everyone
February 9, 2009 by Rebekah King · Leave a Comment
Lately I’ve been running into more than a few business owners that tell me their ideal client is “anybody” or “everyone” . Typically the sentence follows is a justification for the anybody and everybody line, or a list of the 3000 kinds of customers this business may have. It’s a great energy and excitement these business owners typically have, but as a marketer my heart breaks for them.
Here’s why: anybody +everyone = nobody
If you cannot give me an example of the perfect person to refer to you, then I am unable to mentally search the roster of 2000+contacts I have to find a great potential client for you. If you the business owner cannot narrow your focus, how can I the colleague that wants to help you out, do it either? Read more
Trade Shows: Working It On & Off the Show Floor
January 18, 2009 by Rebekah King · Leave a Comment
Having attended an average of 5 shows a year for the last 4 years I have seen a variety of businesses do a variety of behaviors on the show floor. I’m sure you know what I mean: there’s the bashful betty that sits in a back corner of the booth waiting for you to come talk to her, the pals that are too busy talking to eachother to talk to you, and (everyone’s favorite) the hawker – standing in the aisle waiting to jump on anyone with a pulse that walks by their booth. As much as I hate to say it the hawker is actually working the show more than anyone else… but they’re still missing so many more opportunities.
Walking the Show Floor
In addition to checking out the competition, walking the floor is a great practice for a multitude of reasons. Booth Setup. No matter how many years or how much money you spent in developing the perfect booth, times change. Cruising the aisles is a great way to stay current. What booths are the busiest? How does the layout encourage people to hang out in the booth? What colors and styles are showing up more and more? Many people forget to also look for what doesn’t work. Read more
Visibility: networking that works
December 2, 2008 by Rebekah King · Leave a Comment
VISIBILITY IS KEY…
I know many business that are struggling right now. I know many industries that are challenged by this economy, by the market, by the time of year. Yet I also know some businesses that are thriving, even in more “impacted” industries.
What’s the secret? The heading on this article may have given it away, but yes – visibility is key. But what’s that mean? What’s visibility anyway?
Visibility is being seen some people think this is being seen anywhere, but for the folks that don’t have 10 million to spend on a dozen billboards, visibility should be focused on the groups and environments in which your clients and prospects thrive. Read more
Social Media: What it is and Why you should care | episode 1
October 19, 2008 by Rebekah King · Leave a Comment
Social Media is media that utilizes a social platform – its meant to interact with a person in a manner similar to person-person interaction. This means video, photo-sharing, blogging, profiles, tagging, commenting on eachother’s items, friend circles, groups, and on and on and on.
What makes social media so special is it’s two main applications: social media optimization and social media marketing. Social media optimization is the trick/expertise/pure luck of creating social media in a way that will encourage it’s spread (aka. viral) across the web. This is where rules like no videos over 2 minutes come in to play – 2 min is a very viral-able time block. Social media marketing is focused more on the pr, content, and collaborative aspects of social media – this isn’t too far off from traditional marketing and pr… just add tech and a strong narrowing of topics/audience (there’s blogs for people who love radishes for goodness sakes!)
Great info, but why should you care?
CRA Los Angeles: 1st Mixer of the Year
February 8, 2008 by Rebekah King · Leave a Comment
The first mixer of the year for the LA CRA was last night. Hosted by the Chivas team @ the Honda Center, the environment was amazing.
(From out front)
Like a good little attendee, I went on the tour of the facility:
(from the soccer field)
The event was hosted up there (great view, lemme tell you!) overlooking 27,000 seats.
The Chapter seems very robust, and while I only knew one person walking in, I did get to meet quite a few people. I had forgotten how inclusive the restaurant industry can be – and what it feels like to be the “new girl” in a group. On a high note, I had missed those same things – what a tightly knit group restaurateurs are, and how familial. This is what I fell in love with about the industry back in high school when I decided to go to UNLV in the first place.
All in all, I liked the event, and the people I met. Blair Salsbury was great, so much that I went up and said hello at the end of the event. He is an engaging public speaker and was so nice to keep checking in with me for the event – I’m looking forward to getting to know everyone more, and attending more events in the future.
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