Social Media for Business Development: Using LinkedIN
5:30-7:00pm

This course reviews not only the nuts & bolts of how LinkedIN works, but also how you can effectively work LinkedIN to build your business. In this course you will learn:

* who should be, who is already is, and who shouldn’t be using LinkedIN
* why you should be “linked” & how to build your network
* how to contact potential clients without getting kicked out
* tips and tricks from successful users

The course is an hour and a half long, so please arrive promptly. No need to bring your laptop (we don’t have wireless access for you in the room) but it is suggested you have a LinkedIN profile before you arrive.

$40 at the door
35 attendees maximum

Hosted at the Sandler Sales offices
17701 Cowan #120
Irvine, CA 92614

Register Online for this Event April 1

Register Online for this Event June 3

Register Online for this Event August 5

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Social Media for Marketing: Using Facebook and Twitter
5:30-7:00pm

Twitter and Facebook have become much more well-known over the last few months as a tool for building business. In this course we’ll cover the following:

-What the heck is it anyway?

-How 140 characters could make an impact for your business

-Standing out from a crowd of 200 million plus

-Creating messaging people will respond to and share with friends

-Prioritizing your time and resources so still have time to run your business

-Who leads in these fields and how you can be like them (or not)

-Etiquette

-Who to turn to if things go awry.

No need to bring a laptop, handouts will be provided.
$40 at the door or via online RSVP
30 attendees maximum

Hosted at the Sandler Sales offices
17701 Cowan #120
Irvine, CA 92614

Register Online for this Event June 17

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Using Facebook for Business
5:30-7:00pm

This course reviews the following within Facebook:

• how it works
• who uses it
• the structures of profiles, pages, and groups
• promoting your events
• creating buzz about products
• showcasing services to your network
• dovetailing your facebook efforts w/ your offline marketing

The course is an hour and a half long, so please arrive promptly. No need to bring your laptop (we don’t have wireless access for you in the room) but it is suggested you have a Facebook profile before you arrive.

$40 at the door or via online RSVP
30 attendees maximum

Hosted at the Sandler Sales offices
17701 Cowan #120
Irvine, CA 92614

Register Online for this Event May 6

Register Online for this Event July 1

More than six out of 10 US high school and college students surveyed “never” or “hardly ever” read marketing e-mails, according to an October 2008 survey by eROI. The majority of respondents said companies were not effectively speaking to them personally through e-mail.

And look at this little graph – text messaging is often the preferred communication method!

I’ve done quite a bit of marketing to High School & College students for my clients via Facebook and MySpace and have fantastic successes by keeping our messaging in the tone and manner that the students use. We don’t say “Would you like to join our fan page” we say “Hey there, we’ve just setup the fan page so we can do giveaways and stuff, here’s the link if you’re interested”. Fortunately for us, MySpace & Facebook both have SMS alerts for users, so part of our great response is undoubtedly do to our recipients being able to reply via their mobile phones.

But are you ready to embark on the world of SMS messaging? For some it’s a hard question to answer. First timers rarely have a database of cellphone numbers in their back pocket, so list purchasing is often your first recourse – and that can get expensive. What would you do with it anyway?

One bar we know of sends a SMS message (aka Text) to their subscribers with the daily special, and that could be broadened to a message containing what teams are playing on their tv’s that night, or what band is playing on that night. Ever noticed a commercial on the TV saying “just text PIZZA to 23434″? That’s how American Idol handles much of their voting process.

As with any marketing tool there’s a myriad of ways to employ both SMS and Email Messaging, what you must always ask yourself is “What does my audience want to hear?” and “What will inspire my audience to take action?”. A message saying Our new Phone system is the best solution for VOIP is much less likely to do you any good compared to Win a free sfsd phone, the same one that saved XYZ company $300 last month, just text MINE to 23453″. When you can get out of your head (stop thinking about what do I want to say), and you get into the mindset of what your audience wants to hear – the results come immediately after.