Email Marketing: When to Send
January 21, 2009 by Rebekah King · Leave a Comment
For years I’ve been a big fan of sending emails out on Tuesday or Wednesday, around 10 am. I picked up the habit after reading a DMA article suggesting this strategy. This morning I discovered an article by eMarketer re-affirming this belief, though they suggest mondays are good days too, which I disagree with entirely. My experience is that Mondays are a poor day to send eblasts, as the audience is busy with work and in “dump inbox” mode – thinning out the junkmail so they have just the work before them.
It’s worth noting also that eMarketer found a correlation with shorter email subject lines and an increase in the read rate – take away from this that your subject line can be more important than the content. What good is fantastic content if your audience never reads it because the subject line is so NOT interesting?
Cheers,
Rebekah
Targeted Marketing: Email or SMS messaging?
January 7, 2009 by Rebekah King · Leave a Comment
I read an interesting article this morning from eMarketer Daily about marketing to High School and College students.
More than six out of 10 US high school and college students surveyed “never” or “hardly ever” read marketing e-mails, according to an October 2008 survey by eROI. The majority of respondents said companies were not effectively speaking to them personally through e-mail.
And look at this little graph – text messaging is often the preferred communication method!
I’ve done quite a bit of marketing to High School & College students for my clients via Facebook and MySpace and have fantastic successes by keeping our messaging in the tone and manner that the students use. Read more
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