Website: Is It Time to Redesign?

I’ve been working with a few companies in the last year as they ask themselves a complicated question: is it time to redesign our website? For some this is an easier answer – their content hasn’t changed in the 2 years since their last redesign, so why bother. Ignorance is bliss, no?

For those of us that know being in business is by no means stationary, the idea of not updating a website for 2, 4, or (gasp) 6 years is appalling. Apalling and Dismaying.
Before you go running away convinced that I’m one of the greedy monsters that want you to pay me $50k for imaginary work (how does something invisible cost SO MUCH??), take a deep breath and read on… Streamline before you Redesign

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