Using New Technologies for Effective Marketing
June 8, 2009 by Rebekah King · 1 Comment
Marketing is a long-held and much-needed practice for business growth and development. Not to be confused with Sales (though always used together with sales) an effective marketing program draws in new customers, engages current customers, and builds a product or service’s reputation throughout the marketplace.
Technology is always advancing, and as it does can either improve the value of marketing, or make it even more difficult to get an effective marketing program across to the target audience.
Are you sending SPAM emailing or a valuable newsletter?
Does anyone read your emails? Read more
Loic Le Meur (founder of Seesmic) Talks About Product Marketing Online
April 29, 2009 by Rebekah King · Leave a Comment
After catching his talk at the Inbound Marketing Summit 2009 on launching a product in social media, I was lucky enough to get Loic alone for a quick interview. Watch as he gives you 3 tips on launching in the new media age, and I mis-pronounce everything.
You can find Loic Le Meur at www.twitter.com/loic and his product at www.seesmic.com
New Technology: The Advantage of being a Slow Adopter
June 3, 2008 by Rebekah King · Leave a Comment
It’s been a longstanding fact that I self-label myself a geek when it comes to social networking. I’m a big believer in the power of the internet and in the transparency of the individual: meaning that I believe the more the internet allows private lives to become public, the less one can hide the reality of who they are.
If you’re a jerk, now the whole world knows it.
If you’re a nice person with jerk tendencies, now the whole world knows it.
Good Habits: Start the day w/ a clean slate
May 14, 2008 by Rebekah King · Leave a Comment
I’m laughing at myself this morning, as I come into the office and immediately go to my administrative tasks: update calendar and empty inbox.
After trying out the GTD format, and then being a Franklin Covey convert for a while… and then the reality of working for someone else (ie. you use software designed to make your life easier that really -thanks to poor implementation- makes your life harder) have developed my own set of rules for the management of my day/time.
This might work for you, it might not…. but you can waste a couple of minutes of your life reading it if you want to! 
1. Keep your calendar updated with REAL events… not those “maybe” appointments that you know never really happen… or those meetings that are scheduled for 30 minutes but always take 2 hours… get real!!
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Networking Habits: Keeping up-to-date
March 24, 2008 by Rebekah King · Leave a Comment
A question posted on one of my linkedin groups this week caught my eye, and I thought I’d pass along the conversation:
Fellow MLPF friends,
I have a simple, very simple question: how to manage such a huge amount
of information when doing networking?
How many hours do you spend per day doing business networking? And hot
to manage that with our normal work?
Thanks in advance for all the answers and comments.
I hear you! Take heart though, I think feeling just a few steps behind is a good sign that you are actively networking – it’s that sense of drowning that I often take as a reminder to update my networking maintenance systems. Read more
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