Loic Le Meur (founder of Seesmic) Talks About Product Marketing Online
April 29, 2009 by Rebekah King · Leave a Comment
After catching his talk at the Inbound Marketing Summit 2009 on launching a product in social media, I was lucky enough to get Loic alone for a quick interview. Watch as he gives you 3 tips on launching in the new media age, and I mis-pronounce everything.
You can find Loic Le Meur at www.twitter.com/loic and his product at www.seesmic.com
Marketing Gone Wrong: Anybody & Everyone
February 9, 2009 by Rebekah King · Leave a Comment
Lately I’ve been running into more than a few business owners that tell me their ideal client is “anybody” or “everyone” . Typically the sentence follows is a justification for the anybody and everybody line, or a list of the 3000 kinds of customers this business may have. It’s a great energy and excitement these business owners typically have, but as a marketer my heart breaks for them.
Here’s why: anybody +everyone = nobody
If you cannot give me an example of the perfect person to refer to you, then I am unable to mentally search the roster of 2000+contacts I have to find a great potential client for you. If you the business owner cannot narrow your focus, how can I the colleague that wants to help you out, do it either? Read more
Coupon Use: Survey Released in April
April 4, 2008 by Rebekah King · Leave a Comment
I stumbled upon this article today that said the following:
An economic downturn and technology advancements will lead to increased coupon usage among U.S. shoppers, according to survey results released today by Toronto-based ICOM Information Communications (ICOM).
Of the 1,529 U.S. consumers who responded to a recent ICOM survey conducted in mid-February, 67 percent said they are much more likely, or somewhat more likely, to use coupons during a recession. The breakdown was 45 percent much more likely and 22 percent somewhat more likely.
Which really seams like common sense. Interesting though was the breakdown included by age and by region, and this little tidbit: Read more
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