3 Rules for Community Marketing Successes
August 25, 2009 by Rebekah King · Leave a Comment
When the marketplace becomes more challenging, and business is not so easily come by, community marketing becomes more valuable then ever. Being from a small town community marketing meant walking up and down main street (yes, main street) and knocking on every shop door to say hello. Regardless of whether or not you cared what the shopkeeper had to say about your new business and how well it would do, you still walked up and down and knocked on every door. Why?
Marketing.
Marketing Gone Wrong: Anybody & Everyone
February 9, 2009 by Rebekah King · Leave a Comment
Lately I’ve been running into more than a few business owners that tell me their ideal client is “anybody” or “everyone” . Typically the sentence follows is a justification for the anybody and everybody line, or a list of the 3000 kinds of customers this business may have. It’s a great energy and excitement these business owners typically have, but as a marketer my heart breaks for them.
Here’s why: anybody +everyone = nobody
If you cannot give me an example of the perfect person to refer to you, then I am unable to mentally search the roster of 2000+contacts I have to find a great potential client for you. If you the business owner cannot narrow your focus, how can I the colleague that wants to help you out, do it either? Read more
Trade Shows: Working It On & Off the Show Floor
January 18, 2009 by Rebekah King · Leave a Comment
Having attended an average of 5 shows a year for the last 4 years I have seen a variety of businesses do a variety of behaviors on the show floor. I’m sure you know what I mean: there’s the bashful betty that sits in a back corner of the booth waiting for you to come talk to her, the pals that are too busy talking to eachother to talk to you, and (everyone’s favorite) the hawker – standing in the aisle waiting to jump on anyone with a pulse that walks by their booth. As much as I hate to say it the hawker is actually working the show more than anyone else… but they’re still missing so many more opportunities.
Walking the Show Floor
In addition to checking out the competition, walking the floor is a great practice for a multitude of reasons. Booth Setup. No matter how many years or how much money you spent in developing the perfect booth, times change. Cruising the aisles is a great way to stay current. What booths are the busiest? How does the layout encourage people to hang out in the booth? What colors and styles are showing up more and more? Many people forget to also look for what doesn’t work. Read more
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