Building an effective Social Media Program
November 13, 2009 by Rebekah King · Leave a Comment
Social Media Policy
November 13, 2009 by Rebekah King · Leave a Comment
Many business owners wouldn’t want their employees complaining to 300 million social media users about how much they dislike their job. The trouble is: without a social media policy the employer has very little rights to stop employees from doing just that. Blocking access to social media sites like Facebook and LinkedIn is NOT enough to protect your company from employee liability issues. If you don’t want your employee’s talking about you online it is essential for you to create a policy which does more than block access; an effective social media policy should inform your employees while creating a standard of communication for your company.
3 Rules for Community Marketing Successes
August 25, 2009 by Rebekah King · Leave a Comment
When the marketplace becomes more challenging, and business is not so easily come by, community marketing becomes more valuable then ever. Being from a small town community marketing meant walking up and down main street (yes, main street) and knocking on every shop door to say hello. Regardless of whether or not you cared what the shopkeeper had to say about your new business and how well it would do, you still walked up and down and knocked on every door. Why?
Marketing.
Twitter Social Networking: Does It Really Work?
June 13, 2009 by Rebekah King · Leave a Comment
Being a social media consultant I get asked just about every question you can imagine (and many I never would have imagined) by people I meet at events and speaking gigs. One of the top questions is “does twitter social networking actually work?” which is often followed by a version of “how?”. Of course I have my success stories – how I typically get approached by one new client a week from my facebook/twitter/linkedIn marketing programs, how I now oversee two of the largest organizations for their respective industries in southern california – via LinkedIn… things like this – but what often seals the deal for people is learning what other companies both big and small are doing that works. As you read this, hopefully you can start to see what you might be doing that would work for you and your business…
What Dell’s doing on Twitter is one of my favorite stories, and is explained best by a Stefanie N, a dell employee herself: Read more
Training Courses
June 8, 2009 by Rebekah King · Leave a Comment
Social Media for Business Development: Using LinkedIN
5:30-7:00pm
This course reviews not only the nuts & bolts of how LinkedIN works, but also how you can effectively work LinkedIN to build your business. In this course you will learn:
* who should be, who is already is, and who shouldn’t be using LinkedIN
* why you should be “linked” & how to build your network
* how to contact potential clients without getting kicked out
* tips and tricks from successful users
The course is an hour and a half long, so please arrive promptly. No need to bring your laptop (we don’t have wireless access for you in the room) but it is suggested you have a LinkedIN profile before you arrive.
$40 at the door
35 attendees maximum
Hosted at the Sandler Sales offices
17701 Cowan #120
Irvine, CA 92614
Register Online for this Event April 1
Register Online for this Event June 3
Register Online for this Event August 5
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Social Media for Marketing: Using Facebook and Twitter
5:30-7:00pm
Twitter and Facebook have become much more well-known over the last few months as a tool for building business. In this course we’ll cover the following:
-What the heck is it anyway?
-How 140 characters could make an impact for your business
-Standing out from a crowd of 200 million plus
-Creating messaging people will respond to and share with friends
-Prioritizing your time and resources so still have time to run your business
-Who leads in these fields and how you can be like them (or not)
-Etiquette
-Who to turn to if things go awry.
No need to bring a laptop, handouts will be provided.
$40 at the door or via online RSVP
30 attendees maximum
Hosted at the Sandler Sales offices
17701 Cowan #120
Irvine, CA 92614
Register Online for this Event June 17
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Using Facebook for Business
5:30-7:00pm
This course reviews the following within Facebook:
- how it works
- who uses it
- the structures of profiles, pages, and groups
- promoting your events
- creating buzz about products
- showcasing services to your network
- dovetailing your facebook efforts w/ your offline marketing
The course is an hour and a half long, so please arrive promptly. No need to bring your laptop (we don’t have wireless access for you in the room) but it is suggested you have a Facebook profile before you arrive.
$40 at the door or via online RSVP
30 attendees maximum
Hosted at the Sandler Sales offices
17701 Cowan #120
Irvine, CA 92614
Register Online for this Event May 6
Register Online for this Event July 1
Using New Technologies for Effective Marketing
June 8, 2009 by Rebekah King · 1 Comment
Marketing is a long-held and much-needed practice for business growth and development. Not to be confused with Sales (though always used together with sales) an effective marketing program draws in new customers, engages current customers, and builds a product or service’s reputation throughout the marketplace.
Technology is always advancing, and as it does can either improve the value of marketing, or make it even more difficult to get an effective marketing program across to the target audience.
Are you sending SPAM emailing or a valuable newsletter?
Does anyone read your emails? Read more
Marketing ‘Speak’ De-Mystified
May 26, 2009 by Rebekah King · 1 Comment
Some friends and I have a running joke that marketers just make up words & phrases to confuse customers into hiring them. It’s time for some definitions …and before you get upset with the simplicity of the definitions – I’m not trying to be Websters here, just a light FAQ… and hopefully a little dose of reality in this crowded and cloudy marketing verbiage:
Social Media = any kind of media that creates a social or community experience for the audience. Facebook lets people do this by sharing photos and videos and news with their friends.
LinkedIn Spammer? Use LinkedIn without being a jerk
May 23, 2009 by Rebekah King · 1 Comment
People ask me quite often what the etiquette is of using LinkedIn, from connecting to old co-workers, to reaching out to new job openings, or connecting with potential buyers. I have to preface this all by saying that I am a big believer in relationship building vs. connection building. I think a connection means about as much as a name in the phone book, but a relationship is knowing someone on a personal level and having the opportunity to enrich each others lives/businesses. Having 3k plus connections is fine and all, but what good does this do you when you don’t know the people you’re connected to? For many it’s adding names to their database. While there are no hard and fast rules, there are some guidelines I can give you from what I see people doing that you may or may not want to emulate yourself.
1. YOU MIGHT BE A SPAMMER IF: you compulsively send strangers connection requests and not jut the people you met once, but the folks you’ve never ever met… Read more
Social Media Training
May 4, 2009 by Rebekah King · Leave a Comment
Many of our clients want more than just a how-to, so we teach workshops on:
Using Facebook for Business
Using LinkedIN for Business
What is Social Media
Setting up Your Profiles: LinkedIN, Facebook, Twitter
Selecting the Social Media Tool that is Right for Your Business
Custom Training Programs for Offices and Teams
Agency Projects
May 4, 2009 by Rebekah King · Leave a Comment
Subcontract or direct consult on using social media as part of the overall marketing plan. Supplement exisiting agency offerings authentically, providing our rich knowledge base in emerging media in addition to that of your agency team.
Focus on tracking, measuring community involvement, and providing deeper relationships with the client company
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