Loic Le Meur (founder of Seesmic) Talks About Product Marketing Online
April 29, 2009 by Rebekah King · Leave a Comment
After catching his talk at the Inbound Marketing Summit 2009 on launching a product in social media, I was lucky enough to get Loic alone for a quick interview. Watch as he gives you 3 tips on launching in the new media age, and I mis-pronounce everything.
You can find Loic Le Meur at www.twitter.com/loic and his product at www.seesmic.com
Tracking Twitter: Big Brands Using Social Media
March 29, 2009 by Rebekah King · 1 Comment
I just found a great new tool for keeping tabs on the brands using social media, it’s called Tracking Twitter and you can check it out at http://trackingtwitter.com/brands. Why would you want to though?
1. Look for your contemporaries
I get asked nearly every day “why would I want to use twitter?” which is kind of silly, because no one person can tell someone they’ve just met what social media tool will appropriately connect them to their consumer. I don’t know you – I don’t know what you sell and I don’t know how you sell it. I don’t know the things that will kill you online: like being lazy, or having terrible customer service (when your csr hangs up on them you can bet they’ll twitter you about it), or having a terrible product. These are all things my clients and I talk about, and find the best course of action. Of course you probably want to see what your competition, kindred companies, and clients are doing – so a tool like Tracking Twitter makes that very doable. I am sure I’ll be using it to watch brands grow in their strategy, and see what their results are once these profiles have been active long enough to gain measureable results.
2. Learn what works Read more
Social Media and Customer Loyalty: The Skinny
January 30, 2009 by Rebekah King · Leave a Comment
Typically I frown on simply ‘reposting’ articles, but this one is so good it’s my exception to the rule this month:
Deepening Customer Loyalty Through Social Media by Aaron Strout
When was the last time you said to yourself: “Wow, I’d recommend this product or service to a friend”? Within the last month? Six months? If you have to think about this question, you’ve already made my point. Over the last 50 years, outsourced manufacturing, poor customer service and an overall commoditization of products and services have served to erode consumers’ affections for most brands.
While the idea of diminished customer loyalty may be disheartening–after all, if customers aren’t loyal, they don’t rave about your brand to other customers and they certainly can’t be tricked into forking over a greater share of their wallet–all hope is not lost. In fact, smart brands like Dell, Ford and Sears are starting to see increases in brand affinity as a result of their social endeavors. Read more
Transparency: Circuit City Admits They (did) Stink @ Customer Service
January 9, 2009 by Rebekah King · Leave a Comment
I ran across this new ad today on youtube:
You can also follow them on Twitter (465 friends at time of writing this blog) and become a fan of their new I Wear Read 4U campaign on facebook… Let’s see how it does over the next few months.
Big Brand Missing the Bullseye – Create an Identity for Your Brand
December 14, 2008 by Rebekah King · Leave a Comment
While catching up on my reading this morning, I came across this article from the new york times on challenges faced by some advertisers on social media platforms. The story focuses on Proctor & Gamble’s use of facebook ads. Apparently, they’ve been having some difficulties:
Ted McConnell, manager of interactive marketing and innovation at P.& G., said, “I really don’t want to buy any more banner ads in Facebook.” His remarks were offered as his personal reflections, not the official position of his employer, and were available on the Web in a podcast of the talk
I read about half of this article before I went on a mission: searching to see if I’ve somehow missed a trend shift (rip van winkle style sleeping for a 100 years?) and facebook became a dead medium. Thankfully after scanning through over 2000 articles on my google reader archives I find no such horrid news… So I return to my original thought – it’s P&G’s marketing approach that is ineffective, not Facebook itself. Read more
Measuring Social Media: Making Impressions into Money
October 21, 2008 by Rebekah King · Leave a Comment
While doing my morning reading I stumbled upon a great question:
Are clicks and impressions still the standard for online advertising success?
As a publisher, are clicks and impressions still the standard for online advertising success? If not, what are you attaching every dollar to? Social media platforms like Myspace, Facebook, and Twitter allow you to spread a message quickly to a captive audience, but what good are 20,000 friends and one million video views if there is no direct dollar amount associated to it? An impression and a click are tied to a dollar, but if you’re not using these as the benchmark then what good is your inventory?
So are clicks and impressions still the standard, or can you convince your CFO that having friends is more profitable?
I’m finding more often that this is a common question, as the traditional marketing methods give way to the more interactive and social mediums. It can all be very confusing (I know, I’ve inspired many MANY headaches), but there are some simple things to know which may clear this confusion up. Read more
Social Media Use #303: Finding a Babysitter
October 17, 2008 by Rebekah King · Leave a Comment
Reading today on mashable I came across this awesome example of social media in use for the everyday needs, and just had to share it with you guys.
Parents love their kids, but everyone deserves a break once in awhile. If you don’t have family or friends nearby who would be willing to watch your children while you and your partner grab some together time, or even if you’re a single parent who just needs a break, having access to a trustworthy babysitter is a sanity saver.
It can be tough to find the right person to care for your kids if you’re new to your neighborhood or if you’re a new parent. If you’re in need of a caregiver-for-hire for a few hours, then here are some ideas on how to use the Web to find someone near you.
One thing worth noting is that there are a number of websites out there that can help you find a sitter for the kids. You can divide them up into two groups: sites that you can use for free; and sites that charge some kind of fee (normally a subscription fee) to give you access to their database of child care providers.
You can read the rest here: http://mashable.com/2008/10/17/how-to-find-a-babysitter-online/
Coupon Use: Survey Released in April
April 4, 2008 by Rebekah King · Leave a Comment
I stumbled upon this article today that said the following:
An economic downturn and technology advancements will lead to increased coupon usage among U.S. shoppers, according to survey results released today by Toronto-based ICOM Information Communications (ICOM).
Of the 1,529 U.S. consumers who responded to a recent ICOM survey conducted in mid-February, 67 percent said they are much more likely, or somewhat more likely, to use coupons during a recession. The breakdown was 45 percent much more likely and 22 percent somewhat more likely.
Which really seams like common sense. Interesting though was the breakdown included by age and by region, and this little tidbit: Read more
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