Tweeted knowledge for the week of 2009-10-16
October 16, 2009 by Rebekah King · Leave a Comment
- We're following you know @JomSocial… a client of ours is installing ur product today!! **watchful eyes** #
Tweeted knowledge for the week of 2009-10-16
October 16, 2009 by Rebekah King · Leave a Comment
- We're following you know @JomSocial… a client of ours is installing ur product today!! **watchful eyes** #
How could YOU be using Social Media?
October 6, 2009 by Rebekah King · Leave a Comment
Here at ReBiz Works we’re all aflutter at today’s article in the LA Times (read it here) on small business use of social media. If you are wondering how your biz could be using social media, take a look:
They are not the only small business to miss the potential that social media has to build sales, says Rebekah King, principal of ReBiz Works in Irvine, a one-person shop that specializes in social media marketing and training.
Social media sites, such as Facebook and LinkedIn, and online communication tools, such as Twitter and the content-update utility Ping.fm, could raise TNT’s profile, introduce it to new customers and provide an easy way to keep in front of its growing community. Also, content on social media sites is counted in search-engine results and can move a business higher in result rankings.
To be effective, a business needs a plan.
“Any social-media program has to have a focus, a purpose,” says King, who works with small businesses and advertising agencies. “They want to book more business. Social media can show people who they are and help drive potential customers to their website.”
Check out the article on latimes.com for the full step-by-step program we outlined for TNT Dunk Squad
September 9, 2009 by Rebekah King · 3 Comments
Community Management
Digital Marketing Strategy
New Media Execution
Blog Strategy
Facebook, LinkedIn, and Twitter Training
Public Speaking
Email Newsletters
3 Rules for Community Marketing Successes
August 25, 2009 by Rebekah King · Leave a Comment
When the marketplace becomes more challenging, and business is not so easily come by, community marketing becomes more valuable then ever. Being from a small town community marketing meant walking up and down main street (yes, main street) and knocking on every shop door to say hello. Regardless of whether or not you cared what the shopkeeper had to say about your new business and how well it would do, you still walked up and down and knocked on every door. Why?
Marketing.
Twitter Social Networking: Does It Really Work?
June 13, 2009 by Rebekah King · Leave a Comment
Being a social media consultant I get asked just about every question you can imagine (and many I never would have imagined) by people I meet at events and speaking gigs. One of the top questions is “does twitter social networking actually work?” which is often followed by a version of “how?”. Of course I have my success stories – how I typically get approached by one new client a week from my facebook/twitter/linkedIn marketing programs, how I now oversee two of the largest organizations for their respective industries in southern california – via LinkedIn… things like this – but what often seals the deal for people is learning what other companies both big and small are doing that works. As you read this, hopefully you can start to see what you might be doing that would work for you and your business…
What Dell’s doing on Twitter is one of my favorite stories, and is explained best by a Stefanie N, a dell employee herself: Read more
Training Courses
June 8, 2009 by Rebekah King · Leave a Comment
Social Media for Business Development: Using LinkedIN
5:30-7:00pm
This course reviews not only the nuts & bolts of how LinkedIN works, but also how you can effectively work LinkedIN to build your business. In this course you will learn:
* who should be, who is already is, and who shouldn’t be using LinkedIN
* why you should be “linked” & how to build your network
* how to contact potential clients without getting kicked out
* tips and tricks from successful users
The course is an hour and a half long, so please arrive promptly. No need to bring your laptop (we don’t have wireless access for you in the room) but it is suggested you have a LinkedIN profile before you arrive.
$40 at the door
35 attendees maximum
Hosted at the Sandler Sales offices
17701 Cowan #120
Irvine, CA 92614
Register Online for this Event April 1
Register Online for this Event June 3
Register Online for this Event August 5
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Social Media for Marketing: Using Facebook and Twitter
5:30-7:00pm
Twitter and Facebook have become much more well-known over the last few months as a tool for building business. In this course we’ll cover the following:
-What the heck is it anyway?
-How 140 characters could make an impact for your business
-Standing out from a crowd of 200 million plus
-Creating messaging people will respond to and share with friends
-Prioritizing your time and resources so still have time to run your business
-Who leads in these fields and how you can be like them (or not)
-Etiquette
-Who to turn to if things go awry.
No need to bring a laptop, handouts will be provided.
$40 at the door or via online RSVP
30 attendees maximum
Hosted at the Sandler Sales offices
17701 Cowan #120
Irvine, CA 92614
Register Online for this Event June 17
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Using Facebook for Business
5:30-7:00pm
This course reviews the following within Facebook:
- how it works
- who uses it
- the structures of profiles, pages, and groups
- promoting your events
- creating buzz about products
- showcasing services to your network
- dovetailing your facebook efforts w/ your offline marketing
The course is an hour and a half long, so please arrive promptly. No need to bring your laptop (we don’t have wireless access for you in the room) but it is suggested you have a Facebook profile before you arrive.
$40 at the door or via online RSVP
30 attendees maximum
Hosted at the Sandler Sales offices
17701 Cowan #120
Irvine, CA 92614
Register Online for this Event May 6
Register Online for this Event July 1
Using New Technologies for Effective Marketing
June 8, 2009 by Rebekah King · 1 Comment
Marketing is a long-held and much-needed practice for business growth and development. Not to be confused with Sales (though always used together with sales) an effective marketing program draws in new customers, engages current customers, and builds a product or service’s reputation throughout the marketplace.
Technology is always advancing, and as it does can either improve the value of marketing, or make it even more difficult to get an effective marketing program across to the target audience.
Are you sending SPAM emailing or a valuable newsletter?
Does anyone read your emails? Read more
Marketing ‘Speak’ De-Mystified
May 26, 2009 by Rebekah King · 1 Comment
Some friends and I have a running joke that marketers just make up words & phrases to confuse customers into hiring them. It’s time for some definitions …and before you get upset with the simplicity of the definitions – I’m not trying to be Websters here, just a light FAQ… and hopefully a little dose of reality in this crowded and cloudy marketing verbiage:
Social Media = any kind of media that creates a social or community experience for the audience. Facebook lets people do this by sharing photos and videos and news with their friends.
LinkedIn Spammer? Use LinkedIn without being a jerk
May 23, 2009 by Rebekah King · 1 Comment
People ask me quite often what the etiquette is of using LinkedIn, from connecting to old co-workers, to reaching out to new job openings, or connecting with potential buyers. I have to preface this all by saying that I am a big believer in relationship building vs. connection building. I think a connection means about as much as a name in the phone book, but a relationship is knowing someone on a personal level and having the opportunity to enrich each others lives/businesses. Having 3k plus connections is fine and all, but what good does this do you when you don’t know the people you’re connected to? For many it’s adding names to their database. While there are no hard and fast rules, there are some guidelines I can give you from what I see people doing that you may or may not want to emulate yourself.
1. YOU MIGHT BE A SPAMMER IF: you compulsively send strangers connection requests and not jut the people you met once, but the folks you’ve never ever met… Read more
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