Tweeted knowledge for the week of 2009-10-23
- mktrs see 300% increase in clickthroughs when using text based links vs. image links in email mktg #dma09 #
- 80% of ur email recipients aren't getting the images, be sure to use your alt tags wisely! #dma09 #
- email/purl mktg: including some form of date-sensitive statement in the subject line increases read rate by 38% #dma09 #
- RT @advmailing: a good a/b test: 10% of the list & cut in half – send 1 sub line to #1, send 2nd sub line to #2. use winner!! #dma09 #
- RT @advmailing: white papers r no longer producing results in b-b mktg, 3rd pty info d/l's are (think credibility) #dma09 #
- RT @advmailing: Jay Schwedelson says never send an email campaign out after 4pm EST, no matter what day of the week #dma09 #
- RT @advmailing: free sites Jay Schwedelson loves: quantcast.com, compete.com, browsershots.org, popuri.us #dma09 #
- RT @eMarketer: What consumers want from their phones: Restaurant, Entertainment, Weather, Shopping alerts http://bit.ly/39oeeB #
- RT @eMarketer: New Pew research: Young People Flock to Twitter http://bit.ly/2ydlfk #
