Email Marketing: When to Send

For years I’ve been a big fan of sending emails out on Tuesday or Wednesday, around 10 am. I picked up the habit after reading a DMA article suggesting this strategy. This morning I discovered an article by eMarketer re-affirming this belief, though they suggest mondays are good days too, which I disagree with entirely. My experience is that Mondays are a poor day to send eblasts, as the audience is busy with work and in “dump inbox” mode – thinning out the junkmail so they have just the work before them.

It’s worth noting also that eMarketer found a correlation with shorter email subject lines and an increase in the read rate – take away from this that your subject line can be more important than the content. What good is fantastic content if your audience never reads it because the subject line is so NOT interesting?

Cheers,

Rebekah